FRIENDLY MEDIA
  • Home
  • Contact
  • Home
  • Contact
Picture

Do you need strategic expertise? Proactive planning? Or simply a helping hand?

As a trusted partner, I'll boost your storytelling power and implement strategies to help you better connect with audiences – from clinicians to administrative employees to patients. Whether you want to reimagine communications at your organization, manage change initiatives or simply stay on top of a larger volume of work than your current team can handle, I can help you shine. And with my deep knowledge of health systems, I'll be able to step in seamlessly to meet your needs.

Level Up Your Comms Approach

Picture

Cut through the noise

Reduce information overwhelm by transitioning your organization to a cohesive internal communications strategy that lets you curate the content your employees receive.
Picture

Tell great stories

Strengthen your marketing and give providers the visibility they crave with success stories that bring the patient experience to life while showcasing clinical expertise.
Picture

Meet people where they are

 Your role is to engage ALL audiences. ​I'll help you navigate the complexities of multiple audiences who have very different interests and priorities.
Schedule a free discovery call
A Friendly Freebie!
Strategic communications begin with a solid plan. Here's my template for a communications plan that helps you think through goals, audiences, timing, and tactics.
Download the FREE Template
"Thank you for your dedication to excellence and to always putting your clients' interests first. I so appreciate your inquisitive mind as you seek the best solutions and outcomes. It is a true pleasure to work with you."

​Cheryl Kennison, Vice President, Marketing and Digital Transformation, Beacon Health System
Picture
Picture

Kathleen McGuire Gilbert

Armed with deep health system experience and strong storytelling skills, I've helped guide regional health systems transition to a centralized enewsletter platform (with amazing results, like 80% open rates for leaders!). I've created communication plans for HR programs, patient portal launches and EMR updates, helping audiences navigate a "new normal." And I've written annual reports, social posts, blogs, patient success stories and recruitment ads, all crafted for targeted audiences and maximum impact. 

You'll find that I'm committed to excellence and client success. Please reach out if you’re looking for an experienced, collaborative, adaptable professional who can seamlessly step in as needed.

This website uses marketing and tracking technologies. Opting out of this will opt you out of all cookies, except for those needed to run the website. Note that some products may not work as well without tracking cookies.

Opt Out of Cookies
Icons by Icons8
Site powered by Weebly. Managed by Hostgator